An Empirical Study on the Consumer Decision-making Style in Relation to Chinese Farmers
Article Abstract: This paper reflects the psychological orientation and decision-making styles of farmer’s purchase on durable goods that has the dual character of purchase behavior by the study on factor analysis from the side of farmer’s consumption psychology. The study results show that,three kinds of decision-making styles exist in these farmers. The consumers with confused decision-making style of farmers,with trendy decision-making style and those with perfect decision-making style co-exist.
About Author:
Author: Zhai Cuixia,Li Baoku and Liu YanPublisher: School of Marketing Management,Liaoning Technical University,Huludao 125105
Keywords:consumer decisionmaking style, consumption behavior, Chinese farmer, psychological orientation, factor analysis
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